"A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends ..."
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
consumer psychology
31.9K views |
+0 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
 Your new post is loading...
Your new post is loading...
Scoop.it!
"Businesses are altering their brand positioning to adapt to younger consumers' needs. Here's how sentiment analysis is supporting their efforts! ..." 
Scoop.it!
"Unilever is adding a vegetarian logo to 500 products, including Flora and Hellmann’s by the end of 2017 to boost interest among flexitarians ..."
Scoop.it!
"Although the world faces huge challenges, ranging from ending extreme poverty to climate change, brands and marketers can make a difference by using technology, argues Keith Weed, Unilever's chief marketing and communications officer ..."
Scoop.it!
"Brands that forge an emotional tie are best protected from copycats, Forging an emotional tie with consumers is one of the strongest ways to protect your brand ..."
|
Scoop.it!
"Unilever has announced the global launch of its most sustainable laundry capsule yet, the fastest growing detergent format in many parts of the world. The laundry capsule is specially designed for top performance in cold (20°c and below), short cycles..."
Scoop.it!
"Unilever is running a contest that sends mobile users on an augmented reality (AR) treasure hunt to win the world's most expensive jar of Marmite, the British food spread ..."
Scoop.it!
"Jonathan Atwood is VP of Sustainable Business & Communications at Unilever North America. Kathleen Dunlop is the global brand director for Vaseline at Unilever, and has been at the company for 17 years ..."
Scoop.it!
"Unilever has pledged to cut its environmental impact in half while improving the health of one billion people, but sustainability is turning out to be complicated ..."
Scoop.it!
"The use of the term 'consumer' is declining at Unilever, the FMCG giant, as it seeks new ways of initiating a human conversation with the people who buy its products, a leading executive has said..."
|
