consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Vaseline brings black women to the table with its Illuminate Me collection

Vaseline brings black women to the table with its Illuminate Me collection | consumer psychology | Scoop.it

"The Black community loves Vaseline. The 1.75-ounce tub of petroleum jelly is a staple in many households to combat ashiness — especially during the cold winter months — and it's responsible for the dewy glow on so many Black children's faces ..."

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Unilever hopes to no longer be 'unique in its audacious ambition' to drive purpose | Sustainable Brands

Unilever hopes to no longer be 'unique in its audacious ambition' to drive purpose | Sustainable Brands | consumer psychology | Scoop.it

"Jonathan Atwood is VP of Sustainable Business & Communications at Unilever North America. Kathleen Dunlop is the global brand director for Vaseline at Unilever, and has been at the company for 17 years ..."

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