"Virgin America, the air carrier, believes the support of brand advocates can help it continue to take flight in a category dominated by large rivals with significantly greater marketing budgets ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"How Virgin America uses Social Media to promote their brand online. What are the key elements from their social media strategy? FIve lessons that you can learn..." 
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