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"Four years since its launch, Kik is positioning itself as America’s version of WeChat, the messaging behemoth of China. It believes it has the right product (text messaging, the old-fashioned kind) and the right audience (almost half of U.S ..."
Via Ronald Bannon MBA, C.Adm., FCMC
Now, four years since its launch, Kik is positioning itselfas America’s version of WeChat, the messaging behemoth of China. It believes it has the right product (text messaging, the old-fashioned kind) and the right audience (almost half of U.S. youth) to become a proper mobile first platform. If it succeeds, it stands to become the portal for the mobile economy, much like WeChat did in China. It could make a windfall of cash off brand and app partnerships and lead the way for the next generation of social networking.