World Cup: Analysis finds Adidas, Nike ads miss the mark | WARC  | consumer psychology | Scoop.it
From www.warc.com - July 6, 2018 6:37 AM

"As the first analyses of World Cup advertising roll in, WARC's Sam Peña-Taylor turns pundit with some help from Kantar Millward Brown. You can’t buy your way to glory in the World Cup ..."