consumer psychology

"How has the rapid growth of TikTok changed consumer habits and how can brands use TikTok in their social media strategy? Read our blog to find out ..."

"Video game mechanics have been slow to gain cache in the fashion industry, but that’s changing as shoppers compete for social capital and brands are eager to incentivize loyalty. Four-year-old shopping app Dote is billed as “Gen Z’s dream mall,” and its similarities with the mall heyday of the late ..."

"FACEBOOK, whose users visit for an average of 50 minutes a day, promises members: “It’s free and always will be.” It certainly sounds like a steal. But it is only one of the bargains that apparently litter the internet: YouTube watchers devour 1bn hours of videos every day, for instance ..."

"YouTube is working on NFTs and other new monetization tools for creators, says YouTube’s chief product officer..."

"NATO-affiliated researchers said they were easily able to buy tens of thousands of likes, comments and views on Facebook, Twitter, YouTube and Instagram ..."

"Despite falling ratings, a VAB report says television is still the best way to reach the demo ..."