"Will price hikes see Zambian consumers walk away from the supermarket? ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Because of the bad behaviour, some individuals who do not approve of beer drinking have gone to great lengths to scribble messages on the walls of their apartments saying, “We do not want drunkards here ..."
Leona Ungerer's insight:
Transformative consumer research investigates the effects (both positive and negative) that consumption may have on consumers' well-being. 
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