Lights, camera but no action figures: are movie toys going out of fashion? | Film | The Guardian | consumer psychology | Scoop.it
From www.theguardian.com - April 7, 2018 6:53 AM

"Since the release of Star Wars 40 years ago, film merchandise has been big business. Now, sales seem to be sliding. What does this mean for the franchises that rely on toys for much of their profits ..."?