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Scoop.it!
From
moz
"Ad viewability is only becoming more and more important, with Google announcing it would only charge advertisers for viewable impressions. But what exactly does "viewable" mean, and does it translate to actual views? ..." 
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Scoop.it!
"Kellogg's has made enormous progress in determining the viewability of its online display ads – knowledge the food group has successfully tied to their effectiveness, in the form of actual in-store sales ..."
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