"Burger King has launched a new ad promoting its delivery app and staying home during the coronavirus pandemic shutdowns, according to materials the company shared with Marketing Dive ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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From
qz
"Apple's new ad features a round pizza box and, inadvertently, a question about why a typical office needs iPads and iMacs..." 
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"Behavioural insights practice Canvas8 unpicks the insights behind BT Sports’ latest ad - Take Them All On - and understands how it’s encouraging young girls to get involved in sport ..."
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"Best and worst ads of 2016: From the puppymonkeybaby for Mountain Dew Kickstart to Taco Bell’s giant taco-head selfies, advertising was asking us to think too hard ..."
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"The ad also rebukes the sexism in the media treatment of female athletes ..."
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"In the best news my 7-year-old has heard all day, Pokémon has announced it will air a commercial on Super Bowl 50 to celebrate the brand's 20th anniversary. Details were scant about what the commercial will entail ..."
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Samsung has been known to borrow Apple's ideas from time to time, an effective -- if not entirely inspired -- strategy considering massive iPhone, iPad and now Watch demand.
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"A handful of brands will portray dads as caring, loving parts of their children's lives in this year's Super Bowl, and fathers say it's about time! ..."
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From
nrf
"A recap of consumers' favorite ads from the 2014 holiday season ..."
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"Chase is just the latest credit card issuer to promote Apple Pay in a commercial ..."
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"Facebook shows the powerful experience of friendship in first ad for Japanese audiences ..."
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"Many brands may be guilty of underestimating the long-term impact of their television advertising, according to a study from CBS, Kellogg's and Nielsen Catalina Solutions ..."
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"It's just saying what people were thinking about the new Mac Pro ..."
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"Behavioural Insights consultancy Canvas8 unpicks the latest ad by IBM Watson, which explores the practical uses of AI, going beyond the novelty ..."
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"Pepsi's big mistake was not the misguided Kendall Jenner ad that got the Internet up in arms, but how it responded ..."
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"This summer, Michael Phelps is swimming for his last time at the Olympics and collecting a few more gold medals along the way ..."
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"The U.S. women's soccer team has a roster of stand-out stars, but their individual strengths work best when they play as a team ..."
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"Consumers look to airlines for plenty of things these days, but glamour probably isn't one of them ..."
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"Gaga is the face — and photographer — of Shiseido's New Year's ad campaign ..."
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"One of the great ads of the past decade was the 2009 Johnnie Walker spot, filmed in a single take, with the brilliant Robert Carlyle telling the brand's history while strolling in the Scottish Highlands ..."
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"The first ad to run on the ephemeral messaging service debuted on Saturday and promoted Universal Pictures' upcoming horror film "Ouija," which is based on the spooky ..."
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"Feeling a little down? Don't worry. Ikea's new piece of furniture thinks you're amazing ..."
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"A beautiful new Apple ad called ‘Dreams’ was released today as part of the company’s “Powerful” series that highlights the ways the iPhone is changing people’s lives around the world ..."
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