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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"WhatsApp changes its privacy policy so that businesses can send messages to people using the service ..." 
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"There is only one actor named George Clooney shilling for an espresso company, and Nespresso wants to make sure consumers know he's only working for them: the company's Israel arm is suing a rival ..."
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"Fifteen or so years ago, email marketers started following in the footsteps of their direct mail predecessors by including the recipient's name at the top of the message—and often in the subject line, too ..."
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"Walk around New York City, and you're bound to see the work of these "wall dogs"—the men and women who paint billboard-size ads by hand, high above the city streets. Their work is exacting, and the places they paint are terrifying ..."
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"Disabled children are sometimes used in marketing campaigns, but only to make sensationalist headlines, say campaigners..."
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"Google’s plan to make broader use of users’ names and faces in advertising has sparked a backlash and refocused attention on the question of just how much control people have over their online data..."
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"A new product, Twitter Amplify, will help brands match advertisements with Twitter commentary by viewers..."
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"Despite falling ratings, a VAB report says television is still the best way to reach the demo ..."
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"Learn how to craft quality Instagram ads that will drive engagement and revenue for your organization ..."
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"Coca-Cola on Tuesday unveiled a big new global creative campaign with the tagline "Taste the Feeling," which replaces the 7-year-old "Open Happiness" theme ..."
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"Just when you thought Apple wasn’t integrated into your life enough, the company just won a patent for a system that targets ads based on how much money people have. This is the same Apple that’s promised not to monetize your data ..."
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"The biggest Super Bowl ad battle in 2015 has something small at stake. No less than three companies aiming to capture the interest of the nation’s entrepreneurs and small business leaders. Wix.com ..."
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"They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these ads are working ..."
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"Animal poaching is a worldwide problem that a lot of charities and activists have been against, to protect some of our most rare and majestic animals ..."
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"When the Super Bowl is a blowout, you need the commercials to pick up the slack. The good news from Sunday night: On the whole, the ads were stronger than last year ..."
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"It was a year for thinking big, and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, as two of our top 10 ads this year, including No. 1, stretch beyond three minutes..."
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"As the consumer demand for wellness steadily increases, advertisers are getting more creative to appeal to our desire for physical, emotional and spiritual well-being..."
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"Apple proposes an ad opt out feature, but is it the right tactic?..."
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