consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Heineken just punked people with its first metaverse beer

Heineken just punked people with its first metaverse beer | consumer psychology | Scoop.it

"The campaign pokes fun at brands' obsession with entering the virtual world ..."

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AT&T wants to keep your kids entertained on long road trips with in-car Wi-Fi service

AT&T wants to keep your kids entertained on long road trips with in-car Wi-Fi service | consumer psychology | Scoop.it

"AT&T today is launching its first ad campaign dedicated to shining a light on its growing Wi-Fi network in connected cars ..."

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Consumers have made their needs loud and clear, yet brands keep missing the mark – Adweek 

Consumers have made their needs loud and clear, yet brands keep missing the mark – Adweek  | consumer psychology | Scoop.it

"Instead, money is funneled into campaigns that are quickly forgotten ..."

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Ad of the Day: IBM's Watson talks love and loss with Bob Dylan in advertising's oddest pairing

Ad of the Day: IBM's Watson talks love and loss with Bob Dylan in advertising's oddest pairing | consumer psychology | Scoop.it

"Most of us know IBM's Watson as a threat to humanity's dominance of Jeopardy and the AI successor to a machine that similarly dethroned chessmaster Garry Kasparov ..."

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