consumer psychology
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Real-life consumer psychology – with a touch of technology
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Lufthansa's brand takes flight with Snapchat | WARC

Lufthansa's brand takes flight with Snapchat | WARC | consumer psychology | Scoop.it

"Lufthansa, the air carrier, has successfully leveraged Snapchat’s messaging app as a tool for humanising its brand ..."

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This is the most hated airline on social media - Yahoo Travel

This is the most hated airline on social media - Yahoo Travel | consumer psychology | Scoop.it

"More and more people are turning to social media to air their grievances about airline customer service. But the airline getting the most hate on social media is ..."

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Transavia premieres 'playful' branding - Business Traveller

Transavia premieres 'playful' branding - Business Traveller | consumer psychology | Scoop.it

"The new design retains the low-cost carrier's green colour and its logo is still based on the letter 't' in a round shape ..."

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A Norwegian airline created an emoji-only web address to reach millennials - Business Insider

A Norwegian airline created an emoji-only web address to reach millennials - Business Insider | consumer psychology | Scoop.it

"This may become a new URL trend ..."

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Friendly face a huge success for Ryanair, says Michael O'Leary

Friendly face a huge success for Ryanair, says Michael O'Leary | consumer psychology | Scoop.it

"Ryanair crews and passengers are happier now says Michael OLeary ..."

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