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Real-life consumer psychology – with a touch of technology
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Why beverage startup Cann wants to replace your beer with cannabis

Why beverage startup Cann wants to replace your beer with cannabis | consumer psychology | Scoop.it

"Young people are drinking less alcohol. THC beverages could become a popular alternative "social tonic," say Cann co-founders Jake Bullock and Luke Anderson ..."

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Nadia Nakai partners with Hunter’s

Nadia Nakai partners with Hunter’s | consumer psychology | Scoop.it
Taking to social media this week, the rapper shared the exciting news with her 1.9 million followers.
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Some Japanese whiskeys aren’t from Japan. Some aren’t even whiskey. - The New York Times

Some Japanese whiskeys aren’t from Japan. Some aren’t even whiskey. - The New York Times | consumer psychology | Scoop.it

"Though the spirits have won praise and high prices, Japan has few rules for what those bottles should contain ..."

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Labeling transparency, dilly dilly! Bud Light gives consumers more information

Labeling transparency, dilly dilly! Bud Light gives consumers more information | consumer psychology | Scoop.it

"Bud Light debuted their new prominent nutrition labels during the NFL playoff games last weekend, which features the total number of calories (110) and carb count (6.6 grams) in each 12-ounce beer, according to Bloomberg ..."

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What’s killing big American beer? « CBS Boston

What’s killing big American beer? « CBS Boston | consumer psychology | Scoop.it

"More Americans are putting down Buds and Coors, instead grabbing wine, liquor, Corona and Michelob ..."

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Drunk on choice: UK beers, ciders, wine and spirits take on Japan

Drunk on choice: UK beers, ciders, wine and spirits take on Japan | consumer psychology | Scoop.it

"Despite the rising popularity of home-grown craft beers and some impressive new innovations when it comes to sake and other spirits, Japanese drinkers have a reputation for being a fairly conservative bunch. They will still usually buy one of the ubiquitous big four brands of domestic beer, they largely believe …"

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Energy drinks give you wings, only if you know you're drinking it

Energy drinks give you wings, only if you know you're drinking it | consumer psychology | Scoop.it

"When it comes to mixing energy drinks and booze, belief can increase your buzz, according to a recent study. ..."

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Twenty-five things you aren't allowed to do in Disneyland

Twenty-five things you aren't allowed to do in Disneyland | consumer psychology | Scoop.it

"Walt Disney Parks and Resorts - which has seven locations around the world including Florida- has dozens of rules visitors must follow in a bid to ensure the 'happiest place on earth' stays that way ..."

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UK drinkers shun innovation

UK drinkers shun innovation | consumer psychology | Scoop.it

"UK marketers launching new alcoholic drinks face major obstacles to success, with a new report showing that eight in ten out-of-home drinkers rarely or never try such products ..."

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Why is Alabama the only state with an official tipple?

Why is Alabama the only state with an official tipple? | consumer psychology | Scoop.it

"The other week, Kelsey brightened your Friday afternoon with the tale of three cities that are each symbolized by a trademark booze: Chicago's Malört, NYC's iconic Manhattan cocktail, and London gin ..."

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Australian alcohol brands refute critics: News from warc.com

Australian alcohol brands refute critics: News from warc.com | consumer psychology | Scoop.it

"Alcohol brands in Australia have defended themselves against accusations they are exploiting a loophole in advertising regulations by using sponsorship of live sports to promote their brands on television before an 8.30pm watershed ..."

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Twitter tweaks the age-screening process for following alcohol brands

Twitter tweaks the age-screening process for following alcohol brands | consumer psychology | Scoop.it

"Attempting to keep kids from being exposed to advertising meant for adult brands, Twitter has streamlined the age verification process that has to be completed to become a follower of an alcohol company..."

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20 best celebrity liquors and spirits

20 best celebrity liquors and spirits | consumer psychology | Scoop.it

"In a sea of boozy options, which are worthy of securing a place on your bar cart? We have rounded up a list of top celebrity selections worthy of a shot ..."

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TAKE A LOOK | Castle Lager has a new label

TAKE A LOOK | Castle Lager has a new label | consumer psychology | Scoop.it

"Fans will spot a number of changes, including different shades of gold and the traditional medallions have been replaced with the South African flag ..."

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Think before you (market your) drink to multicultural consumers -

Think before you (market your) drink to multicultural consumers - | consumer psychology | Scoop.it

"Despite a significant, increase in multicultural consumers in the U.S., marketers of premium and luxury goods show little interest in this demographic ..."

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Why younger consumers are cause for concern in alcoholic beverages category  

Why younger consumers are cause for concern in alcoholic beverages category   | consumer psychology | Scoop.it

"Millennials and Gen Z are drinking less alcohol than the generations that preceded them ..."

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Ryan Reynolds buys stake in Aviation Gin, cashes in on celebrity liquor rush 

Ryan Reynolds buys stake in Aviation Gin, cashes in on celebrity liquor rush  | consumer psychology | Scoop.it

"First there was Diddy. Then came George Clooney. Now Ryan Reynolds is getting in on the celebrity liquor free pour, buying a stake in craft distiller Aviation Gin ..."

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Big alcohol is poised to expand into Africa. Why this is bad news for health

Big alcohol is poised to expand into Africa. Why this is bad news for health | consumer psychology | Scoop.it

"Under pressure to create new markets, big alcohol producers are scouring the African continent in what promises to yield negative socioeconomic consequences ..."

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Definitive data on what poor people buy when they’re just given cash

Definitive data on what poor people buy when they’re just given cash | consumer psychology | Scoop.it

"It is increasingly common for governments to give poor people money. Rather than grant services or particular goods to those in poverty, such as food or housing, governments have found that it is more effective and efficient to simply hand out cash. In some cases, these cash transfers are conditional on doing something ..."

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New brew: Starbucks Canada to offer beer, wine

New brew: Starbucks Canada to offer beer, wine | consumer psychology | Scoop.it

"Coffee giant to launch ‘evening’ menu of premium wines, craft beers in three Toronto outlets, plans to expand further ..."

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Alcohol kills one person every 10 seconds, SA among top consumers - Times LIVE

Alcohol kills one person every 10 seconds, SA among top consumers - Times LIVE | consumer psychology | Scoop.it

"Alcohol kills 3.3 million people worldwide each year, more than AIDS, tuberculosis and violence combined, the World Health Organisation said Monday, warning that booze consumption was on the rise ..."

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Crafty alcohol advertising directed at US adolescents through music and branding - Medical Xpress

Crafty alcohol advertising directed at US adolescents through music and branding - Medical Xpress | consumer psychology | Scoop.it

"The average U.S. adolescent is also exposed to about 2.5 hours of popular music per day, and eight mentions of alcohol brands every day ..."

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Alcohol Giants Pour Into Social Media's Digital Drinking Spaces - The Epoch Times

Alcohol Giants Pour Into Social Media's Digital Drinking Spaces - The Epoch Times | consumer psychology | Scoop.it
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