consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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I'm now a Star Wars action figure, and I couldn't be happier

I'm now a Star Wars action figure, and I couldn't be happier | consumer psychology | Scoop.it

"Hasbro has teamed up with Formlabs to make your childhood dreams come true ..."

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African marketers fail to connect with women | WARC

African marketers fail to connect with women | WARC | consumer psychology | Scoop.it

"On some estimates, three-quarters of household spending power in Africa will lie with women within a decade, but research indicates that current marketing efforts are failing to resonate with this group and budgets are being wasted ..."

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Do you know the real rural consumer? - Business Standard

Do you know the real rural consumer? - Business Standard | consumer psychology | Scoop.it

"Increased awareness and aspirations are creating distinct consumer segments in rural India ..."

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How luxury brands elevate themselves from the competition through print

How luxury brands elevate themselves from the competition through print | consumer psychology | Scoop.it

"The advertising world goes digital but luxury brands are sticking with traditional print ads to tackle competitors ..."

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Adidas release trio of new boots to be worn by Messi, Ozil, Suarez and Bale

Adidas release trio of new boots to be worn by Messi, Ozil, Suarez and Bale | consumer psychology | Scoop.it

"The boots will be worn the likes of Paul Pogba, Luis Suarez, Lionel Messi, Mesut Ozil and Gareth Bale ..."

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The corporate war against an online sharing economy

The corporate war against an online sharing economy | consumer psychology | Scoop.it

"The collaborative consumption trend is yet to go mainstream but it's getting close. However, overcoming 60 years and billions of dollars of advertising that extols ownership and brand as ultimate aspirations won't be easy..."

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Ruth Obadia's curator insight, September 6, 2013 2:51 AM

“You have whole generations growing up, who have a very different attitude towards owning and sharing,” Botsman says.

“They're sharing videos, they're sharing content, they're sharing ideas and they're sharing contacts all online, and now these behaviours are just extending to other parts of their lives.”

So, what does Botsman think will happen next with this trend?

“At the moment, people tend to engage in one segment of their life. For instance, they are really active with this idea of sharing transportation, but they've never heard of peer-to-peer finance,” she says.

“One of the big changes that is coming up, is that you're going to see more and more people move across sectors and realise that all of these behaviours are connected.”