consumer psychology
31.9K views | +2 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

As brands run from the association, a streetwear backlash has begun

As brands run from the association, a streetwear backlash has begun | consumer psychology | Scoop.it

"As streetwear style -- hoodies, graphic T-shirts, baseball hats, sneakers, etc. -- has moved from the periphery to become the main event in fashion today, more and more brands that fall into the category on paper are running from the association ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Emerging luxury brands: Can they compete with the old guard?

Emerging luxury brands: Can they compete with the old guard? | consumer psychology | Scoop.it

A"shok Som, Prof., Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, shares his recent study of emerging luxury brands and focuses on the conditions and competencies required for their success ..."

No comment yet.