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Scoop.it!
"The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world ..." 
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![Millennials vs. Baby boomers: How attitudes and behaviors differ [Infographic] | consumer psychology | Scoop.it](https://img.scoop.it/A0fuhbh5m6Pv1UNlhXknKDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, and to be willing to try new digital platforms ..."
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"... Commissioned by a working group formed to look into reducing food wastage, the survey will try to capture both qualitative and quantitative data on ..."
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"The participants preferred the taste of, and were willing to pay more for, the "eco-friendly" coffee, at least those who scored high on a questionnaire on attitudes toward sustainable consumer behaviour..."
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"A study is out measuring the attitudes and behaviors of affluent consumers across the globe. The most important finding from this in-depth survey is that affluent consumers have reached the breaking point when it comes to more luxury purchases ..."
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"Brands looking to enter African markets ought to look beyond the traditional approach and consider segmenting by attitude rather than geography a study has said ..."
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"Many people assume that the sharing or collaborative economy is something new and innovative, and as a result, it is subject to caution and skepticism, but is this really the case? ..."
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"Consumers who watch television sitcoms and see product placements through covert marketing have better memories of the products and better attitudes toward the brands, according to three joint studies led by the University of Colorado Boulder..."
Holly Knowles's curator insight,
May 16, 2014 1:33 AM
placing products within tv shows rather than around them is said to increase consumers memories and brand attitudes as it becomes associated to something they may enjoy watching. Product placement is also useful for marketers as people cant exercise zipping and zapping like they may through advertisements as they are exposed to the product embedded in the show. |
