consumer psychology

"Remember the controversial Kendall Jenner Pepsi ad? Contrast that with the props Gillette received for its "The best men can be" ad ..."

"Old-fashioned brand loyalty no longer leads directly to customer retention. So how can popular firms of the past market to digital natives? ..."

 "For years, analysts have eulogized the jingle, those musical catchphrases that underpinned marketers' efforts for decades ..."

"Consumer research shows men increasingly want to portray 'a laid-back look'. Many guys also believe facial hair is popular, authentic, and attractive ..."

"Consumers of Generation X age and older grew up as relatively passive shoppers, able to do little more than recommend a product to a handful of friends, vent to a salesperson or write a letter to corporate headquarters. But Millennials have a very different relationship with brands and companies ..."