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Scoop.it!
"Consumers of Generation X age and older grew up as relatively passive shoppers, able to do little more than recommend a product to a handful of friends, vent to a salesperson or write a letter to corporate headquarters. But Millennials have a very different relationship with brands and companies ..." 
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Scoop.it!
From
nrf
"TOBE’s Leslie Ghize predicts themes to look for as retail evolves ..."
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Scoop.it!
"Building trust with your millennial shopper is so vital in today's retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations ..."
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