consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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No one wants to buy used EVs and they’re piling up in weed-infested graveyards

No one wants to buy used EVs and they’re piling up in weed-infested graveyards | consumer psychology | Scoop.it

"Prices for secondhand EVs slumped by around a third in the year through October, compared with a decline of just 5% in the overall used market, according to sales data from iSeeCars.com ..."

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The Volkswagen ID.7 is coming to Canada in 2024 | Driving

The Volkswagen ID.7 is coming to Canada in 2024 | Driving | consumer psychology | Scoop.it

"The all-electric fastback sedan is one of 10 new electric models that VW plans to launch by 2026..."

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What Audi's badges really mean

What Audi's badges really mean | consumer psychology | Scoop.it

"The ever-changing naming conventions of modern-day cars can be incredibly confusing to keep up with, so Audi has made its own “Power Identification System.” ..."

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60% of Ferrari’s portfolio to be hybrid or electric by 2026

60% of Ferrari’s portfolio to be hybrid or electric by 2026 | consumer psychology | Scoop.it

"Ferrari is speeding up its transition away from the 12-cylinder combustion engines that have been the hallmark of the Italian supercar brand ..."

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Technophilia is taking over the auto industry

Technophilia is taking over the auto industry | consumer psychology | Scoop.it

"EVs are shifting the industry away from analog-like gas engines to digital-like electric power. It seems 'iphonification' is happening inside cars, too..."

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China hastens the world toward an electric-car future

China hastens the world toward an electric-car future | consumer psychology | Scoop.it

"The biggest automakers in the world are being forced to follow Beijing’s lead as China takes steps to dominate in electric vehicles and technology ..."

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Here’s why you won’t find aggressive discounts on Subarus

Here’s why you won’t find aggressive discounts on Subarus | consumer psychology | Scoop.it

"Have you noticed that your local Subaru dealer probably doesn’t offer deep price cuts and entertaining promotions to get customers in the door. like the sellers of other automboile brands? ..."

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Disruptive trends that will transform the auto industry | McKinsey & Company

Disruptive trends that will transform the auto industry | McKinsey & Company | consumer psychology | Scoop.it

"Technology-driven trends will revolutionize how industry players respond to changing consumer behavior, develop partnerships, and drive transformational change ..."

 

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Auto brands face Russian slowdown: News from warc.com

Auto brands face Russian slowdown: News from warc.com | consumer psychology | Scoop.it

"The Russian vehicle market is forecast to contract sharply this year and while it will recover in future, its long-term growth will be well below previous predictions, according to a new report ..."

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BMW, Mercedes launch biggest electric vehicle push yet to catch Tesla

BMW, Mercedes launch biggest electric vehicle push yet to catch Tesla | consumer psychology | Scoop.it

"At the IAA Mobility motor show in Munich, Germany, BMW and Mercedes revealed electric concept cars and new platforms for their future battery-powered vehicles ..."

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Citroën gets a new logo

Citroën gets a new logo | consumer psychology | Scoop.it

"The 10th iteration of Citroën’s distinctive logo will make its first appearance on a new model by the end of September ..."

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New DeLorean EV raises the question: What's the big deal?

New DeLorean EV raises the question: What's the big deal? | consumer psychology | Scoop.it

"Forget other classic car relaunches. Here's why this one is so huge ..."

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Evolution of the car key – From functional necessity to ultimate status symbol

Evolution of the car key – From functional necessity to ultimate status symbol | consumer psychology | Scoop.it

"At first, the car key was meant to be purely functional. It soon turned into the ultimate status symbol ..."

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South Africans are trading down on their vehicles

South Africans are trading down on their vehicles | consumer psychology | Scoop.it

"The financial well-being of a whopping 65% of vehicle-buying consumers in South Africa has been negatively impacted by the nationwide lockdown ..."

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Facebook is determined to build ties with automakers

Facebook is determined to build ties with automakers | consumer psychology | Scoop.it

"Facebook Inc. is seeking to boost advertising from the auto industry, a challenge because unlike movie tickets or shoes, consumers don’t really buy new cars online ..."

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A brief history of Tesla cars in one simple infographic

A brief history of Tesla cars in one simple infographic | consumer psychology | Scoop.it

"The Tesla Model 3 is poised to change the automotive world forever. It’s a sporty, attractive 5-passenger sedan, with at least 215 miles of range, a 0–60 MPH time of under 6 seconds ..."

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Tesla's cult-like following is starting to resemble Apple's - Business Insider

Tesla's cult-like following is starting to resemble Apple's - Business Insider | consumer psychology | Scoop.it

"According to the magazine, "Owners of the Tesla Model S gave it the highest owner-satisfaction score Consumer Reports has seen in years: 99 out of 100 ..."

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Carmakers look to video games for new routes to market and win brand loyalty - The Economic Times

Carmakers look to video games for new routes to market and win brand loyalty - The Economic Times | consumer psychology | Scoop.it

"A relationship between software developers and auto industry is taking place that woos today's younger consumers as tomorrow's car buyers..."

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