"Car makers are enhancing the in-car experience using gaming in preparation for the time when we're no longer behind the wheel ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Ford is changing focus after a company shake-up saw the head of driverless cars become the CEO. The car manufacturer announced that (previous CEO) Mike Fields would be replaced by Bill Hackett. This comes on the heels of partnership talks between Ford and Google falling apart. Bill Hackett, former big furniture guy, will take over Ford with …" 
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