"Andy Street, the firm's managing director, claimed his comments were made as a joke - but came as John Lewis plans to launch a French language version of its website ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"The International Association of Business Communicators (IABC), one of the world's largest communication associations, has awarded the University of Johannesburg's 'Be CLEAR about your future' 2012/13 advertising campaign an international Gold..." 
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Scoop.it!
"Reality, most of the time, sucks." So says PJ Pereira, who just happens to have created one of the most powerful reality-based ads in advertising history—one being widely honored and adored at this year's Cannes Lions ..."
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