consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Forget which Super Bowl ads are funny -- These are ads that actually worked

Forget which Super Bowl ads are funny -- These are ads that actually worked | consumer psychology | Scoop.it

"Data science provides a real answer to a multi-million dollar question ..."

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Macy’s nails interactive ad campaign to strengthen mcommerce strategy - Mobile Commerce Daily - Advertising

Macy’s nails interactive ad campaign to strengthen mcommerce strategy - Mobile Commerce Daily - Advertising | consumer psychology | Scoop.it

"Macy's recently engaged mobile users with a word-association game on Pandora's iPhone application designed to boost brand awareness and promote a one-day sale. "To be successful in mobile, cognition is required, and participation with a brand message is the best way to achieve cognition..."

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A Super Bowl advertiser tells us why the big game is worth every penny of the $4.5 million asking price

A Super Bowl advertiser tells us why the big game is worth every penny of the $4.5 million asking price | consumer psychology | Scoop.it

"Wix.com's latest Super Bowl teaser ad stars Rex Lee and Brett Favre ..."

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