The birth of an online baby-shoe business | consumer psychology | Scoop.it

"Nine years ago Susan Petersen, a stay-at-home mom living in Utah, came up with a business idea out of an entrepreneurial desire that had always been quietly brewing and also out of pure necessity for her two small children. That idea, Freshly Picked, is now a multi-million dollar company with 60% of its sales volume coming through it’s own website, ..."