consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Great Notion to debut beer industry’s first augmented reality app

Great Notion to debut beer industry’s first augmented reality app | consumer psychology | Scoop.it

"From its Willy Wonka-esque beers to its eye-catching art, Great Notion blurs the line between beverage producer and lifestyle brand ..."

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Starbucks still really, really wants you to come by for lunch

Starbucks still really, really wants you to come by for lunch | consumer psychology | Scoop.it

"America, Starbucks really wants to do lunch ..."

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What the top 10 foods on Twitter say about America's health and habits

What the top 10 foods on Twitter say about America's health and habits | consumer psychology | Scoop.it

"Researchers studied mentions of food on Twitter to discover Americans' relationship with food. Here are the top 10 food and beverage tweets, in order ..."

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Coca-Cola unveils new global packaging

Coca-Cola unveils new global packaging | consumer psychology | Scoop.it

Coca-Cola is announcing tonight a major global packaging shift as part of its push towards a "one brand" strategy ...

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Nescafé tops our social list... in a wheelbarrow

Nescafé tops our social list... in a wheelbarrow | consumer psychology | Scoop.it

"A granddad pushing a grandma around in a wheelbarrow helped Nescafé reach more people on Facebook than any other hot beverage brand this summer ..."

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Coca-Cola offers consumers $10K to create best new drink concoction

Coca-Cola offers consumers $10K to create best new drink concoction | consumer psychology | Scoop.it

"Coca-Cola is launching a "Make Your Mix" contest, which will offer $10,000 to the person who can develop the most creative flavor combination made with two to three different beverages at a Coke Freestyle machine ..."

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Coca-Cola 'selfie bottle' lets you snap pics as you sip your health away

Coca-Cola 'selfie bottle' lets you snap pics as you sip your health away | consumer psychology | Scoop.it

"Coca-Cola is entering the social media age with its own extravagant selfie tool so you can take snaps as you drink its fizzy beverages ..."

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Food and beverage packaging disrupting the shelves

Food and beverage packaging disrupting the shelves | consumer psychology | Scoop.it

"Take a look around next time you’re at your favorite grocery store ..."

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CrownSmart uses scannable codes under can tabs to give insight into consumer behaviour

CrownSmart uses scannable codes under can tabs to give insight into consumer behaviour | consumer psychology | Scoop.it

"Crown has launched its CrownSmart technology, an interactive application featuring a scannable code situated underneath the tab on a beverage can ..."

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