"A French-Israeli entrepreneur believes that recycling challenges posed by large quantities of plastic bottles could be significantly ameliorated with a rubber band ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"McDonald's announced it's launching a new line of espresso-based beverages, flavored with chocolate, caramel, and hazelnut. ..." 
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"Colorful, off-menu drinks at Starbucks have taken over Instagram. About a month ago, pictures of a beverage called a "pink drink" that's made with acai tea and coconut milk started popping up on the app, followed by purple, blue, green and orange varieties ..."
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"Coca-Cola, the global beverages giant, has joined forces with a small but expanding tech start-up, enabling some of its products to be sold to ride-hailing passengers while in transit ..."
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"Several major brewers say they'll be including info on calories, carbs and alcohol content in the adult beverages ..."
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"New York-based market-research firm The NPD Group has figured out what foods and drinks Americans have been consuming in greater quantities during the past decade ..."
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