Corporate Branding Blunders: Samsung and Lorde — Raidious | consumer psychology | Scoop.it
From www.raidious.com - November 13, 2013 11:10 AM

"Brands have been trying to take advantage of popular music for years. In the last 10 years, we’ve seen an explosion of television programs and commercials keying in on new and emerging music in hopes of attracting that 16- to 24-year-old demographic..."

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