consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Boost targets kids via parents' phones | WARC

Boost targets kids via parents' phones | WARC | consumer psychology | Scoop.it

"Boost, a children’s health drink popular in India, has successfully targeted the under-12 age group via mobile, despite the fact that most of the target audience do not own their own handset ..."

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Performance sportswear gives psychological as well as physical boost - South China Morning Post (subscription)

Performance sportswear gives psychological as well as physical boost - South China Morning Post (subscription) | consumer psychology | Scoop.it

"Science suggests wearing the right gear can lift athletes by making them think it will allow them to go faster, or higher ..."

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