"Consumers have already adjusted to, or even welcomed, cans for seltzer, craft beer and even wine. Will they feel the same way about still water? ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"U.S. consumers spent $21 billion on bottled water last year ..." 
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"The long read: How did a substance that falls from the air, springs from the earth and comes out of your tap become a hyperactive multibillion-dollar business? ..."
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"When Aquafina admitted it was just tap water because it came from a Public Water Source, the company took a big step to ..."
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"China’s bottled water market is dominated by local brands, but a growing number of health-conscious and aspirational consumers have developed a taste for imported mineral water, which is a boon for international brands ..."
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PepsiCo has launched a high-profile premium bottled water brand called LIFEWTR, to appeal to millennials. Described as a purified water that is pH balanced with electrolytes, LIFEWTR utilizes sleek bottle designs and oft-changing labels featuring emerging artists with backgrounds in mediums such as graphic design, street art and photography ..."
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From
gizmodo
"There are few things on this planet I hate more than bottled water. Just the crinkling sound of someone wrapping their mouth around one of those squeaky garbage accordions fills me with rage ..."
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