"Devices that make dull food taste delicious and allow us to imitate someone else’s voice will be among the future consumer trends in 2030, says Ericsson ..."
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consumer psychology
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+2 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Whether people locate their sense of self in the brain or the heart can have a major influence on their decision-making, according to a new study by management and business experts at Rice University and Columbia University ..." 
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"By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind ..."
Dean Ryan G. Martin's curator insight,
February 6, 2015 9:06 AM
Music is an audio content. Therefore, it can be a powerful marketing tool if used properly.
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"At a recent event hosted by the Motion Picture Academy of Arts and Sciences, neuroscientists and cognitive psychologists got together with film makers to discuss what both groups have learned---the scientists through painstaking experiments and ..."
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"Many of us have steeled ourselves for those ‘needle in a haystack’ tasks of finding our vehicle in an airport car park, or scouring the supermarket shelves for a favourite brand..."
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"How your brain helps you share ideas successfully..."
Carlos Fosca's curator insight,
October 10, 2013 2:48 AM
.."Great ideas don’t just make us think—they make us want to tell others and think about how best to tell others so that they will smile or think or want to tell others..."
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"New studies on peer pressure suggest that teens may follow the herd because their brains derive more pleasure from social acceptance than adult brains, not because teens are less capable of making rational decisions..."
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"The psychological and physiological underpinnings of brand loyalty ..."
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From
phys
"Say you're out shopping for basic household goods—perhaps orange juice and soup. Or light bulbs. Or diapers for your young child. How do you choose the products you buy? Is it a complicated decision, or a simple one? ..."
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"Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out ..."
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"In the future store prices may be based on your brain waves. And unfortunately your brain waves can't lie..."
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"The prefix “neuro” is attached to an increasing number of other terms these days..."
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