Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
"Despite the evidence that brand building helps create value over the long term, new research indicates that over half of business leaders – including 30% of senior-level marketers – rate their knowledge of brand building as average to very poor ..." 
No comment yet.
Sign up to comment
Scoop.it!
"Alessandra Ghini shares the two biggest branding insights from her work in marketing at Apple and Starbucks ..."
|
Scoop.it!
"Marketers are expected to build and measure a brand. But no one agrees on what a brand is or how to measure their success. We get to the bottom of brands ..."
Scoop.it!
"White Tigers – Chinese companies with a strong business presence in Europe but little or no brand identity – are gearing up for major brand-building activity over the next couple of years, according to a new study ..."
|
