"It’s not just the Barbie effect, Birkenstock’s brand equity has been rising for years ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"The value of your brand is based on how much your customer wants you. Brand equity relies on customer demand. If your brand won’t care about your consumer, your consumer won’t care about your brand ..." 
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