consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Transforming your brand experience for Gen Z consumers

Transforming your brand experience for Gen Z consumers | consumer psychology | Scoop.it

"From defining an authentic brand muse to enabling on-demand accessibility across physical and digital touchpoints, here are three steps to align with the lifestyles of today's younger consumers ...".

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KFC makes headlines with voice marketing in India

KFC makes headlines with voice marketing in India | consumer psychology | Scoop.it

"Voice technology has changed how we find answers to our questions and make purchases. Now, it is going to change the way you grow your brand experience ..."

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