"A brand’s name is the first thing potential customers encounter. Here's how to get it right ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"There's a story behind everything, especially the big brand names that we use so often in our day to day lives. So, wouldn't it be interesting to know the..." 
Scoop.it!
"It is not often that a brand has to take a step as drastic as scuttling its name ..."
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"Like naming your company, naming your products can have far-reaching consequences, both good and bad. The right names can help launch your product to greater success ..."
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"Brand consultant Emily Penny asks 'what's in a name?' as she looks at why brand names are experiencing a renaissance ..."
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"Take a look in your kitchen cabinets or the shelves of any supermarket and you'll find seemingly countless products branded with names that sound like they're based on the name of an actual human being ..."
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