"The Ministry of Culture asked for explanations for the copying of different textile designs from indigenous communities ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"From Bose to Burger King and Splash, brands are incorporating a forward-looking tone in their ads..." 
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"For brands to build a winning social media strategy, it needs to be a two-way street between them and the consumer ..."
Leona Ungerer's insight:
Report available for download.
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"As we celebrate the women changing the face of the eCommerce industry with our Amazing Women in eCommerce initiative, we’re also recognizing some of these ambitious female celebrities who are eCommerce trailblazers in their own right and whose businesses inspire and push forward other women in ..."
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"The growth of e-sports has led to more branded experiences. Kim Benjamin finds out how brands can tap into the phenomenon ..."
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"The key men's trainers trends for 2018 based on upcoming launches. From chunky soles by the likes of Balenciaga and New Balance to future-thinking sneakers from Nike and Adidas ..."
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"Companies want to win eco points with consumers but can face unintended consequences ..."
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"More brands and media owners are allying themselves with social issues, including mental health which is a particular problem among younger people ..."
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"Check out the totally lovable marketing these awesome brands are creating ..."
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"A study conducted by marketing communications agency HaveYouHeard has found that South Africans want brands to being active in their lives advertising during lockdown ..."
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"From the climate crisis to plastics pollution, people everywhere are increasingly concerned about the environment, and marketers need to have a response in 2020 to the growth of “conscious consumerism” ..."
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"Brands authentically taking a stand on a cause or issue build emotional connections with their consumers. Here are four key requirements for resonating with consumers in today’s advocacy-driven world ..."
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"Brands partnering with athlete influencers have enormous potential to win big - or lose big. The key lies in understanding who they're partnering with! ..."
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"Conversational AI allows brands to automate conversations with consumers at any point in their customer experience ..."
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"Consumption habits have a colossal impact on whether brands of today will make it to tomorrow. Consumers and their habits are constantly changing, and brands need to engage with audiences dynamically and effectively ..."
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"Brands are attempting to keep up with shifting consumer values by spotlighting eco-conscious initiatives, creating inclusive content, and increasing transparency ..."
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"Interest in the Ryder Cup, which begins in earnest today, extends beyond golf fans, while a restructuring of commercial activity means more brands than ever are becoming involved ..."
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From
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"In the post-MeToo era, futurist Faith Popcorn calls on brands and marketers to rethink the definition of masculinity ..."
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From
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"The US may not be sending a team to this summer’s World Cup in Russia, but brands will still be able to tap into plenty of interest among the Latino community, according to a Panini executive ..."
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