consumer psychology
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Real-life consumer psychology – with a touch of technology
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Chinese brands pile in to sponsor World Cup | WARC

Chinese brands pile in to sponsor World Cup | WARC | consumer psychology | Scoop.it

"China’s national football team won’t be taking part in the FIFA World Cup in Russia next year, but that hasn’t deterred a series of leading Chinese brands from signing up as sponsors ..."

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What consumers are planning for the World Cup and how brands can reach them | Trends | Marketing Week

What consumers are planning for the World Cup and how brands can reach them | Trends | Marketing Week | consumer psychology | Scoop.it

"With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games? ..."

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