consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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How to market a product’s unexpected benefit

How to market a product’s unexpected benefit | consumer psychology | Scoop.it

"When serendipity can increase your sales ..."

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TV brands aren't always what they seem

TV brands aren't always what they seem | consumer psychology | Scoop.it

"Many shoppers find comfort in familiar TV brands, but those names are often licensed. Consumer Reports reveals the companies behind today's most common brands ..."

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Brands benefit from jumping on the plastic ban bandwagon

Brands benefit from jumping on the plastic ban bandwagon | consumer psychology | Scoop.it

"Companies want to win eco points with consumers but can face unintended consequences ..."

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