"Software firms are racing to help brands understand what customers are really saying about their products..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Wish this area was moving as quickly as our need - which it's not!
It is really interesting that organizations are not only using social media to reach out to their consumers, but they are also using this as a medium to find out what their consumers are thinking and what they want. IBM's development of a psycho-linguistic product to analyze a Twitter users personality is very cool.