Ad of the Day: Coca-Cola embraces the fist bump and gets serious about true friendship | consumer psychology | Scoop.it
From www.adweek.com - April 28, 2015 1:15 PM

"Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens about stepping up for friends in difficult moments ..."