"Advertisers will be able to reach smartphone users in the backseat of London’s iconic black cabs using beacon technology, by way of..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Creative taxi advertising is still as eye-catching as ever, delivering campaigns that truly stand out in a crowd. However, in recent years the advertising landscape has significantly changed with digital OOH coming to the fore ..." 
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