Coca-Cola invents 16 crazy caps to turn empty bottles onto useful objects | consumer psychology | Scoop.it
From www.adweek.com - June 15, 2014 2:04 AM

"Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful ..."