"While Uber has long courted business commuters with its premium UberBlack and UberXL, competitor Lyft’s comparable offerings didn’t match up. Now Lyft hopes to drink some of Uber’…"
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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From
qz
"German carmaker, Volkswagen is debuting its new ride-hailing service in Rwanda alongside larger plans to set-up car assembly operations in the East African nation, weeks after doing the same in Kenya. After inaugurating its car assembly plant in Thika some 50kms from Nairobi, Kenya’s capital, the carmaker, which has been rocked by a series ..." 
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"I am a part-time driver for Uber and Lyft and rather new to both. I’m also not a normal driver since I drive an all-electric Nissan LEAF that gets 85 to 100 miles on a full charge around town …"
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