consumer psychology
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Real-life consumer psychology – with a touch of technology
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Why is experiential marketing important? Seven inspirational case studies!

Why is experiential marketing important? Seven inspirational case studies! | consumer psychology | Scoop.it

"Experiential marketing is becoming an essential tactic. This post explains why, with seven examples. Experiential marketing is becoming an essential tactic. This post explains why, with seven examples ..."

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How to avoid the pitfalls of innovation in emerging markets - Knowledge@Wharton

How to avoid the pitfalls of innovation in emerging markets - Knowledge@Wharton | consumer psychology | Scoop.it

"Emerging markets were poised to create disruptive products to upend global markets. After many failures -- and some successes – what are the lessons learned? ..."

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