"Celebrities like Tom Hanks and Angelina Jolie can have a palpable influence on consumer healthcare decisions, for better or for worse, according to a new study published in BMJ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Brands will be able to gauge the commercial value of Chinese celebrities for the first time after the launch of a new index that assesses the star power and suitability of potential endorsers..." 
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