"The video of Sebastian Vettel promoting cryptocurrency for Aston Martin seems to have rubbed fans the wrong way ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Pretty easily, it turns out. That’s according to a new study published in the Journal of Consumer Research which suggests that at least part of our response to advertising is beyond our control ..." 
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"The link between social media influencers and sales can be fuzzy ..."
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"The German sportswear brand's distinctive cushioning tech is reinventing Adidas' footwear line from the inside out ..."
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"Celebrity endorsement is no longer a sign of a trustworthy brand for consumers, according to researched collated by beauty retail giant Feel Unique ..."
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"This is a club you can buy your way into. But what is so exciting about it? What is it about the best streetwear brands that get their fans so hyped? ..."
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"Aaron Judge is the newest prominent young baseball player to join Adidas ..."
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"The LINE coat Meghan Markle wore at her engagement photocall has officially been renamed in her honor ..."
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"The Advertising Standards Council of India (ASCI) has clamped down on exaggerated claims made by celebrities endorsing products with a new set of guidelines that will require them to do more than simply repeat the lines they are given by advertisers ..."
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"As Subway reels from what is perhaps the greatest spokesperson implosion of all time, we asked branding experts for their top picks for runners-up ..."
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"Brands will be able to gauge the commercial value of Chinese celebrities for the first time after the launch of a new index that assesses the star power and suitability of potential endorsers..."
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