consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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David Beckham's new fragrances inspired by his journeys around the world

David Beckham's new fragrances inspired by his journeys around the world | consumer psychology | Scoop.it

"David Beckham's latest fragrance collection is available to shop now at JCPenney. Get all the details ..."

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Shoppers turn their noses up at celebrity fragrances

Shoppers turn their noses up at celebrity fragrances | consumer psychology | Scoop.it

"Sales of celebrity fragrances plummeted by 22 per cent last year, according to new retail research. And looking at the crucial Christmas sales, the fall was an even more dramatic 42 per cent ..."

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