consumer psychology
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Real-life consumer psychology – with a touch of technology
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Apple's latest commercials show the challenge of marketing a smartwatch - The Verge

"Today Apple released a batch of four new 30-second commercials for Apple Watch. They're very close to the launch ads we saw back in April; two of them — Berlin and Beijing — carry over the same ..."

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AFRICA BUSINESS-Supermarket chains vie to unlock Kenya retail market | Metals & Mining | Reuters

AFRICA BUSINESS-Supermarket chains vie to unlock Kenya retail market | Metals & Mining | Reuters | consumer psychology | Scoop.it

"When Kaleli Muli needed to buy rings for his wedding, he popped into his local superstore in a suburb of Kenya's capital to avoid the hassle of a trip downtown to find a jeweller ..."

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Tech: The Branding Potential Behind Some of Mobile Messaging's Big Players

Tech: The Branding Potential Behind Some of Mobile Messaging's Big Players | consumer psychology | Scoop.it

"While those platforms are still relatively new marketing landscapes, the increasingly mobile social media frontier is now exploding with unexpected, and seemingly inhospitable, new inhabitants ..."

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The opportunity in tackling the affordable housing challenge | McKinsey & Company

The opportunity in tackling the affordable housing challenge | McKinsey & Company | consumer psychology | Scoop.it

"Experts in housing and urban development weigh in on ways that countries are addressing or plan to take on the $650 billion affordable housing gap. A McKinsey Global Institute article ..."

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Volkswagen challenges students to create video-game cars - Digital Trends

Volkswagen challenges students to create video-game cars - Digital Trends | consumer psychology | Scoop.it

"The automotive and video-game industries have become integrated to the point that car makers are actually designing concept vehicles that will never turn a wheel ..."

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