Taylor Swift and Beyoncé are resurrecting the American movie theater | consumer psychology | Scoop.it
From www.wired.com - November 14, 2023 4:02 AM

"This week, as “Swifties of the Flower Moon” took over social media, Swift trounced Martin Scorsese at the US box office. Beyoncé’s tour film is coming later this fall. Cinema is back, baby! ..."