"Clean up your business conversations. Don't tell people that you're pushing the envelope or grabbing the low-hanging fruit if you want to sound smart ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Help consumers overcome mental barriers to reading that requires effort. Provide content that shocks, intrigues, fascinates, and compels them to read ..."
Leona Ungerer's insight:
"There is more to cognitive ease than just being put in a good mood. Cognitive ease results from the clarity and legibility of the information display, the familiarity of the tone associated with content, and the promise of more effortless and pleasant content." 
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Scoop.it!
"Lawmakers in D.C. today introduced legislation intended to overhaul the marketing and labeling of processed foods — revising everything from the nutrition panel to the ingredients list to the use of terms like “natural” and “healthy.” The Food ..."
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