consumer psychology
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Real-life consumer psychology – with a touch of technology
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P&G moves to trademark social media slang | WARC

P&G moves to trademark social media slang | WARC | consumer psychology | Scoop.it

"FMCG giant Procter & Gamble (P&G) has applied to the US Patent and Trademark Office to trademark certain social media slang in an effort to target millennials, according to news reports ..."

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When people emotionally spend, they don’t buy designer shoes — they buy toilet paper and Clorox

When people emotionally spend, they don’t buy designer shoes — they buy toilet paper and Clorox | consumer psychology | Scoop.it

"New research shows impulse shoppers are more likely to buy necessities than luxury goods ..."

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